Bruce E. Rodda, Ph.D., M.B.A. is the principal of Strategic Statistical Consulting LLC. He has more than 30 years of experience in the pharmaceutical industry, having directed (V.P. level) biostatistics, clinical operations, medical development strategy, medical writing, and other functions for several major pharmaceutical companies. Areas of expertise include biostatistics and clinical trial design and methodology. He is the author of approximately 70 scientific publications and is a fellow of the American Statistical Association, a Chartered Statistician of the Royal Statistical Society, and is the recipient of a Commissioner’s Special Citation from the FDA and a Career Achievement Award from PhRMA. Dr. Rodda is currently Adjunct Professor of Biostatistics at The University of Texas.