2:00-2:05 Welcome; Introduction
2:05-3:00 Marketing 101 – Developing a Winning Strategy
What is marketing?
When should you start marketing?
What do investors want to see?
What formats/channels should you explore-i.e., internet including webpage,
Twitter, Facebook, LinkedIn, or professional meetings, or print media
What can you legally say?
How does marketing coordinate w R&D, manufacturing, Regulatory, Engineering, etc.
Training and collateral materials for sales force
3:00-3:05 Sponsor Introductions
What does this mean and why is it part of marketing?
Colleen Turner – President, CT Marketing Solutions, Inc.
Lisa Denison – Medical Device Consultant, Medical Device Training Resources, LLC
Christine Horton – Vice President, DevicePharm, Inc.
Chris Schorre – Founder and CEO of WingTab LLC; Principal at Iridescent Marketing